C&T Publishing
DESIGN CHALLENGE
Complete rebranding: Logo, Website, Collateral
C&T is a craft book publisher and learning website platform for the discerning crafter and enthusiast.
Moodboard
Competitor analysis comparing publisher logos and color schemes
A word cloud guided the overall look and feel of C&T's logo and color palette, with key terms like inclusive, welcoming, and aspirational.
The four lines that make up the strokes in the letter are symbolic of finger marks- that mark that one would make on a finger painting if using all fingers. The simplicity and tight geometry of the stroke symbolizes a confident, expert mark. I chose finger marks to represent the variety of crafts that C&T is now promoting.
Final logomark rendering
Catalog, Fall 22 featuring new branding
Business Cards
Logo on book verso
Branded Instagram post
Website header and banner