CuriosiTeas
DESIGN CHALLENGE
Branding, Logo, Surface design, Packaging
Client: Novelty tea company featuring teas made with natural ingredients that invoke favorable states of being.
Moodboard
Original logotype based on the Great Victorian standard typface. Logo has a border so that it can hold it’s own on top of patterns.
Diecuts for tea box parts
Original flower illustrations created for surface design for box and tea bags. Flowers and leaves refer to exotic ingredients in the teas. High pastel tones are and updated Victorian palette.
Teabag designs
DESIGN SOLUTION
Unique box design is based on the Victorian ‘exploding box’ sewing kit, which falls open when lid is removed.
When top of box is removed, Sides of box fall open to reveal tea selection, which surround a central petaled box, which holds a stack of tea cookies!
Box top has branded, transparent window to hint at the contents inside, and the flower graphic repeats both the pattern printed on the outside of the box and the petals of the cookie box beneath the window.