Terra Conservation Group
DESIGN CHALLENGE
Branding, Logo, Collateral
Client: Florida based group dedicated to the conservation of the Florida Wetlands.
Moodboard with wordcloud to flesh out the feel of the brand and inform the logo
Logo modeled from a Philodendron leaf found in Florida wetlands. Leaf is repeated leaf 4 times, referencing the symbol for recycling.
Final logo design is a balance between old and new, founders and donors. Color scheme is classic, yet a bit funky.
Elements used
