DESIGN CHALLENGE
Branding, Layout, Ads
Craftologie is a magazine for extreme crafters. This Spring issue is dedicated to all things paper craft. Magazine to be produced in both printed and digital versions.
Craftologie
Moodboard
LOGO DESIGN SOLUTION
I chose a horizontal logotype design, given the main function as masthead to the magazine. It’s a bit scientific, yet eccentric looking, mirroring the flavor of the magazine, which is a deep dive into the world of serious crafting.
Front cover of finished magazine, featuring new logo and an art paper collage by Sarah Shaw
Masthead section, left. Background is marbled paper called 'tiger's eye.' Those dots truly look like eyeballs, which I thought would be fun with all of the faces in the photo grid :)
Right page: One of a trio of ads created for the magazine featuring a local art supply store, Sam Flax, which has way too much of my money....
The modular origami butterfly photographed for the magazine was made by me— couldn't find one I liked in stock photography. In line with my personal philosophy, "If you can't find it, make it!"
Spread on the art of Origami
Spread on the history of paper marbling
Back cover featuring an original ad for Moleskine notebooks